Top 2020 Email Marketing Tips

by Mohammad Almomani

What is Email marketing, and where did it begin?


The first email, sent by Ray Tomlinson in 1971 or 1978 depending on your source, marked the beginning of the modern communication era. The message was nothing special, a series of numbers and letters that looked more like a password than a message, but its significance was profound.

The email was sent from one computer to another, traveling through a network of machines not unlike the internet we know today. Tomlinson also introduced the “@” symbol in email addresses to the world.

Gary Thuerk, a Marketing Manager at Digital Equipment Corp, sent the first commercial email years later, where the message reached a list of email addresses. And voila, email marketing was born. There were only a few hundred people on the list, but that was enough for Thuerk to claim the mantle, “Father of Spam.”

Does email marketing work?

When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so.

In fact, a 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). When shoppers are ready to buy something, they often look for emails from their favorite stores.

Still, people receive more and more email all the time, and it can be challenging to stand out in full inboxes. 

Top 2020 Email Marketing Tips

1. Keep your subscribers up – to – date with regular email campaigns .

2. Ensure page links in your emails are clearly visible & link directly to the subject .

3. Schedule your Email Campaigns to be delivered at customers preferred dates & times .

4. Include a double opt in procedure to ensure your subscribers are real and have requested to receive your emails .

5. Include your social media accounts on the header / footer of your email . They are great for social interaction in your online community .

6. Install a list managers to ensure all your data is stored in one place to access when it is required .

7. Make your customers feel like they are missing out with exclusive offers , news and events .

8. A call to action is your key marketing tool . Ensure it is clear and visible .

9. Plan your Email Campaigns in relation to national holidays / events ( Easter or World Cup ) .

10. Include high resolution images to showcase your products / services .

11. Ensure your emails have a landing page to capture customer data .

12. Compare the response rating for different subject lines , sender name and delivery date / times for your email using split testing experiments .

13. Draw your customer’s attention to the main story with a feature story treatment .

14. Monitor the impact of your campaigns with statistical reports .

15. Design your emails to suit a particular theme of a campaign . Bright and attractive emails are more engaging .

16. Send targeted emails by creating lists in your email database .

17. Ensure your emails are mobile – friendly to maximise opens .

18. Add customised survey forms to your unsubscribe page to find out why people are unsubscribing .

19. Categorise your images in relevant folders for ease of navigation and selection .

20. Remember to nurture your customers ; old and new .

Mohammad Almomani | Digital marketing tips and tricks , learn how to make fast money by work online , all new social media marketing tips

Oh hi there 👋
It’s nice to meet you.

Sign up to receive awesome content in your inbox, every month.

We don’t spam! Read our privacy policy for more info.

Related Posts

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy